TY’S BLOG.
The following posts are brain dumps from the mind of a marketing pro, social media expert, author, writer, survivor of abuse, self-love journey enthusiast, solo traveler, and overall juveline middle aged woman.
Tone of Voice & Why It Matters for your Brand
Does your brand need a very specific tone of voice? Let's dive into the pillars that comprise a tone of voice. TOV DRIVES COMMUNICATION Tone of voice is the way in which we write and speak, what we say and how we say it. Like a person, what we say is dictated by our...
F*ckery Free – Or Not?
I started writing F*ckery Free, the sequel to F*ck You Watch This, back in the summer of 2022. After all the fuckery I have experienced in my life, it was quite nice to start writing a book about living life completely void of fucks. When I was on my last big solo...
It was a good day
It was a good day. I pounded over 8 miles of pavement in Manhattan and found myself fairly happy with the results of my efforts. Let’s start with Vayner Media, yeah you know that guy Gary Vee cause he’s been all over social media for oh, fifteen years or so. Is he a...
Do What Makes Your Heart Happy
It’s Saturday, I’m in Detroit and about to take a one-way flight to New York City. It’s about to become totally real for me, which is fucking terrifying, but also super exciting. I need to talk to my best friends because they are going to give me that pep talk I need....
F*ck You Watch This: Prologue
My name is Tylar, but most people call me Ty. I’m a creative advertising professional by day, a podcast host by night and a writer on the weekends. I have absolutely no filter and an exceptionally juvenile sense of humor – both useful traits for cutting through the...
The Truth About Brett Brockman
The following takes place in Atlanta, GA and Dallas, TX and might be disturbing to some readers. Why have I decided to share my story? Several reasons, really. And trust me I have gone back and forth with this decision, but I am stronger than the girl who felt...
WHY I NEVER EAT BEFORE A BIG MEETING
It’s Called Empty-Stomach Intelligence When I have a big meeting, no matter what time of day the meeting is scheduled, I never eat before it, ever. This means even if I wake up at 5:00 am, and my meeting isn’t until 4:00 pm, I starve myself most of the day. I might...
5 TIPS TO AVOID FALSE SENSE OF CONTENTMENT JUSTIFICATION FOR POOR DECISIONS
This happens to me all the time, where I justify making a poor decision based on a false mental state of contentment or a previous circumstantial outcome. A perfect example of this situation: I am tempted to eat a pint of ice cream, and I justify my decision to go...
Ten Unrealistic FRIENDS Moments
I'm an avid FRIENDS trivia geek, having watched all 236 episodes so many times I couldn't possibly count. There are certain things that just do not make sense to me, though - from general banter to specific situations. This is my list of the ten most unrealistic...
TikTok Marketing
If you haven’t heard of TikTok, you are probably pretty safe from COVID-19, because you live in a cave. TikTok has quickly become the quarantine entertainment of choice, with over 115 million app installs in March 2020 alone. To comprehend just how many downloads that...
Trust Your Marketing Agency
Our ninth year is moving along nicely, we have some fantastic new clients, and continued growth for our longstanding clients. As a creative agency in Detroit, curating digital marketing campaigns for our clients across a wide variety of industries means...
Recipe for Disaster
When we meet with prospective clients, we often hear a common complaint that their competition’s websites all look the same.
Real Players Don’t Bully
Every day I was anxious and nervous to go to school. I dreaded recess – which was when and where all of the bullying happened. I didn’t have any friends, and
Tylar & Company Wins BMA Global ACE Award
Detroit-based digital marketing and design agency, Tylar & Company, won its first award at last week’s Global ACE Awards ceremony at Forbes in New York City.
Tylar Masters Wins 40 Under 40 Award
Release Date: 1/19/2017 5:00 AM Contact: Steve Huber, Marketing & Communications Officer Contact Phone: 248-858-1848 Nearly 400 applications and nominations were reviewed by a panel of judges, looking for the top 40 young professionals and thought...
Why Elevator Pitches Suck
Elevator pitches suck. The term, the idea, the concept and the ‘pitch’ itself. Here’s why. An elevator pitch is supposed to be a 30 second memorized, predetermined, premeditated ‘idea’ of who you are and what you do. And it’s the same for everyone you meet. It’s like...
Tylar & Company Wins Corp! Magazine Digital Award
April 7, 2016 - Detroit, Mich. Tylar & Company was honored to receive a digital award for Corp! Magazine's annual DiSciTech competition. It was such a pleasure to share this experience at a breakfast ceremony at the Schoolcraft College VistaTech...
Road Warrior: The Route from Detroit to Success
I started my digital marketing agency in 2009, which was crazy because Detroit’s economy was suffering and I had no idea if I could make it happen. Seven years later, I believe whole heartedly that the reason I have become successful is because I built my business in...
Trending Versus Future Forward Digital Design and Marketing
With so many digital cookie cutter and template options, it’s becoming more and more difficult to find (and keep) your competitive edge. Standing apart from the crowd means creating valiance and discovering untouched territory. These two initiatives are seemingly...
Blue Ribbon Schools of Excellence partners with Tylar & Company to redesign assessment tool
FOR IMMEDIATE RELEASE Contact: Judith Warden, CEO Blue Ribbon Schools of Excellence, Inc. 770-773-0873 judy@blueribbonschools.com Columbia, SC – October 5, 2015 – Blue Ribbon Schools of Excellence (BRSE), a non-profit 501(c)3 organization, introduces a proprietary...
Digital Trends for 2015
Dozens of reports show statistics for trends that are lengthy and time consuming to read. Here's the deal: Data fun: In 2014: Content marketing yielded better results than they believed it would. Customer experience yielded less results than they believed it would....
4 leading trends in graphic designing for the year 2015
‘Pictures speak louder than words.’ Following this ideology, graphic designers have been known to create catchy graphics, and dazzling artworks. As generations pass, the likes for pictures and designs keep on changing. So, graphic designers are constantly challenged...
5 Things in Digital marketing that you should keep an eye on
Digital Marketing has gained momentum due to the widespread of internet all around the world. Each day, we can find many businesses going online, and the struggle to survive the online competition is becoming intense, day after day. Tylar Masters, who deals with...
Latest Web designing trends to look out for in 2013
The web designing industry has flourished greatly after the inception of internet in the early nineties. The internet, as we know today, was limited to a private network of few military computers only. Once it was made public, it has become available to all parts of...
5 SEO tips that you should not miss in 2013
Internet has been the homeland for emerging businesses and online stores. Every day, we find new websites getting registered over the internet, and the web of internet continues to expand around the world. It is easy to create a website within a few hours, but...
Top 3 digital advertising trends to watch out in 2013
With the rise of internet, the entire world has shifted its working online. Each day, we can find several businesses going online, and people dumping their traditional paper-work for adopting computers. Communication, working and file storage has been simplified with...
Current trends in graphic designing that you should know
Graphics and designs play a vital role in the web designing industry. Web designs are not just about setting up static text posters on the internet, but it is about creating appealing templates that catch the eyes of the online public. Web designs are incomplete...
4 rules for implementing successful SEM strategy
To survive the competition of online business, one needs to plan a proficient marketing strategy. Internet, as we know, has spread to several corners of the world and offers a great diversity of audience and resources. Each day, several businesses go online, and there...
Facebook updates that will help your Social Media Marketing strategy
Internet produced a big wave of curiosity and excitement among the people everywhere. However, it was soon exploited by the big cats of business, and we saw the great dot com bubble bursting several businesses and online web stores. It is the social media websites,...
The 360 degree approach for Digital Marketing
The internet came in with a bash and captured the whole world within 2 decades. Within this short span, the internet has managed to evolve significantly and has become a proving ground for several new businesses and technologies. As you read this, hundreds of new...