Tone of Voice & Why It Matters for your Brand

Tone of Voice & Why It Matters for your Brand

Does your brand need a very specific tone of voice? Let’s dive into the pillars that comprise a tone of voice.  TOV DRIVES COMMUNICATION Tone of voice is the way in which we write and speak, what we say and how we say it. Like a person, what we say is dictated...
F*ckery Free – Or Not?

F*ckery Free – Or Not?

I started writing F*ckery Free, the sequel to F*ck You Watch This, back in the summer of 2022. After all the fuckery I have experienced in my life, it was quite nice to start writing a book about living life completely void of fucks. When I was on my last big solo...
It was a good day

It was a good day

It was a good day. I pounded over 8 miles of pavement in Manhattan and found myself fairly happy with the results of my efforts. Let’s start with Vayner Media, yeah you know that guy Gary Vee cause he’s been all over social media for oh, fifteen years or so. Is he a...
Do What Makes Your Heart Happy

Do What Makes Your Heart Happy

It’s Saturday, I’m in Detroit and about to take a one-way flight to New York City. It’s about to become totally real for me, which is fucking terrifying, but also super exciting. I need to talk to my best friends because they are going to give me that pep talk I need....
F*ck You Watch This: Prologue

F*ck You Watch This: Prologue

My name is Tylar, but most people call me Ty. I’m a creative advertising professional by day, a podcast host by night and a writer on the weekends. I have absolutely no filter and an exceptionally juvenile sense of humor – both useful traits for cutting through the...