Digital Marketing has gained momentum due to the widespread of internet all around the world. Each day, we can find many businesses going online, and the struggle to survive the online competition is becoming intense, day after day. Tylar Masters, who deals with digital marketing and web designing, says that one needs to plan a proper digital marketing strategy, in order to generate valuable leads online.
Tylar Masters says that the digital marketing trends keep on changing from time to time, and one needs to stay updated with the latest trends. Here are the 5 things in digital marketing, which have remained untapped, though they have been around for a long time. These are the 5 things that you should keep an eye on while designing an effective digital marketing strategy. The 5 things are as follows.
- Use of Mobile Marketing
The mobiles had been around from the same time when the internet was made public. While the world was going crazy about the internet, the world of mobiles was slowly evolving. Today, the mobile industry and the internet go hand in hand, and it is advisable to use the mobile platform for spreading the business online. People use the mobile apps daily, and one should target the mobile ads for spreading the business message. Similarly, the mobile users are accustomed to use mobile websites, and implementing mobile internet promotion strategy is viable for business.
- Good user interface generates better leads
You may be having the best products in your online store, but the visitors will not buy them if they are not presented in an attractive way. Typical websites, which have dull graphics and confusing user interface, will definitely repel the visitors. So, optimize your user interface in an ‘easy-to-navigate’ manner, and focus on bringing catchy graphics on the web pages. Pleasant graphics and easily navigable interface help in generating good online leads.
- Target the emerging markets
The internet has given a global exposure to all the online businesses. Tylar Masters says that when local competition gets tough, you should be searching new markets. There are many developing countries around the world, and Tylar says that you should do online promotional work over the local search engines of these countries. Using social media channels, blogs and other content tools, you can catch the attention of people from these emerging markets.
- Target email marketing, but in ‘off-peak’ hours
While email marketing is said to be a costly and spammy, Tylar Masters says that it is one of the most effective strategies, only when it is implemented at the right time. Using ‘off-peak hours’, which are from 11pm to 1 am, will increase the ‘read-ratio’ of your sent mails, and will surely attract good leads.
- Use Big Data for analysis
It is equally true that analysis plays an important role along with creativity while designing digital marketing strategy. Analyze your past strategies, and draw valuable conclusions from it to plan the new one. Big Data is useful in analyzing these strategies, and generating useful reports.