TY’S BLOG.
The following posts are brain dumps from the mind of a sandwich-loving creative writer, self-love enthusiast, solo traveler, and juvenile middle-aged woman.
Bring Your Mess to a Freelance Ghostwriter
Being an author is considered a messy, messy job. The good news is -- people love a mess. Why do you think the term "hot mess" is coined as intriguing and interesting? Because people like it, they think it automatically means there is a great story behind the words....
Swearing: Smart or Lazy?
I was perusing LinkedIn recently and came across some interesting post where I felt compelled to add a comment. Someone had used the word fuck in a comment, and it was quickly followed up with a snarky reply about the person being lazy. The commenter even quoted Frank...
I Quit Drinking. And My Story Sucks
Story: I drank beer because (I thought) it helped boost my creativity. It was also my best friend through hard times, and my best friend through good times. Lesson: The notion of “one day at a time” does not work for everyone. Also, I found that drinking disabled...
F*ck What People Think About You
Story: A friend of mine recently sat in my kitchen and told me that someone told him they saw me “crying” on LinkedIn. Lesson: I have not cried on LinkedIn. But so what if I had? God forbid I have emotions. Why is it not okay to not be okay? Being real, raw and...
Does the world hate creative women?
Story: I was scrolling through LinkedIn one day when it hit me: there are way more men in creative positions than women. How is this not a bigger issue? Lesson: While there are tons of statistics that prove men dominate the creative industry, an alarming one is: only...
Why your brand should be trying to get banned.
Story: Some brands create awesome, clever, hilarious and, you guessed it – inappropriate – ads. Then they got banned, and their sales skyrocketed. Lesson: Creating great ads for the sake of hoping they get banned is actually a good strategy. Imagine creating an ad,...
I Was Fired for Being “Inappropriate” and It Destroyed My Life…
Until It Didn't. Story: How (and why) I changed my perspective on being fired from negative to positive. Lesson: It’s inappropriate to pretend to be someone or something you’re not. Now is not the time for brands (especially personal brands) to fake it. Every person...
Tone of Voice & Why It Matters for your Brand
Does your brand need a very specific tone of voice? Let's dive into the pillars that comprise a tone of voice. TOV DRIVES COMMUNICATION Tone of voice is the way in which we write and speak, what we say and how we say it. Like a person, what we say is dictated by our...
F*ckery Free – Or Not?
I started writing the sequel to F*ck You Watch This back in the summer of 2022. After all the fuckery I have experienced in my life, it was quite nice to start writing a book about living life completely void of fucks. When I was on my last big solo trip to Norway,...
It was a good day
It was a good day. I pounded over 8 miles of pavement in Manhattan and found myself fairly happy with the results of my efforts. Let’s start with Vayner Media, yeah you know that guy Gary Vee cause he’s been all over social media for oh, fifteen years or so. Is he a...
Do What Makes Your Heart Happy
It’s Saturday, I’m in Detroit and about to take a one-way flight to New York City. It’s about to become totally real for me, which is fucking terrifying, but also super exciting. I need to talk to my best friends because they are going to give me that pep talk I need....
WHY I NEVER EAT BEFORE A BIG MEETING
It’s Called Empty-Stomach Intelligence When I have a big meeting, no matter what time of day the meeting is scheduled, I never eat before it, ever. This means even if I wake up at 5:00 am, and my meeting isn’t until 4:00 pm, I starve myself most of the day. I might...
Ten Unrealistic FRIENDS Moments
I'm an avid FRIENDS trivia geek, having watched all 236 episodes so many times I couldn't possibly count. There are certain things that just do not make sense to me, though - from general banter to specific situations. This is my list of the ten most unrealistic...
TikTok Marketing
If you haven’t heard of TikTok, you are probably pretty safe from COVID-19, because you live in a cave. TikTok has quickly become the quarantine entertainment of choice, with over 115 million app installs in March 2020 alone. To comprehend just how many downloads that...
Trust Your Marketing Agency
Our ninth year is moving along nicely, we have some fantastic new clients, and continued growth for our longstanding clients. As a creative agency in Detroit, curating digital marketing campaigns for our clients across a wide variety of industries means...
Recipe for Disaster
When we meet with prospective clients, we often hear a common complaint that their competition’s websites all look the same.
Real Players Don’t Bully
Every day I was anxious and nervous to go to school. I dreaded recess – which was when and where all of the bullying happened. I didn’t have any friends, and
Tylar Wins BMA Global ACE Award
Detroit-based digital marketing and design agency, Tylar & Company, won its first award at last week’s Global ACE Awards ceremony at Forbes in New York City.
Tylar Wins 40 Under 40 Award
Release Date: 1/19/2017 5:00 AM Contact: Steve Huber, Marketing & Communications Officer Contact Phone: 248-858-1848 Nearly 400 applications and nominations were reviewed by a panel of judges, looking for the top 40 young professionals and thought...
Why Elevator Pitches Suck
Elevator pitches suck. The term, the idea, the concept and the ‘pitch’ itself. Here’s why. An elevator pitch is supposed to be a 30 second memorized, predetermined, premeditated ‘idea’ of who you are and what you do. And it’s the same for everyone you meet. It’s like...
Tylar Wins Corp! Magazine Digital Award
April 7, 2016 - Detroit, Mich. Tylar & Company was honored to receive a digital award for Corp! Magazine's annual DiSciTech competition. It was such a pleasure to share this experience at a breakfast ceremony at the Schoolcraft College VistaTech...
Road Warrior: The Route from Detroit to Success
I started my digital marketing agency in 2009, which was crazy because Detroit’s economy was suffering and I had no idea if I could make it happen. Seven years later, I believe whole heartedly that the reason I have become successful is because I built my business in...
Trending Versus Future Forward Digital Design and Marketing
With so many digital cookie cutter and template options, it’s becoming more and more difficult to find (and keep) your competitive edge. Standing apart from the crowd means creating valiance and discovering untouched territory. These two initiatives are seemingly...
Digital Trends for 2015
Dozens of reports show statistics for trends that are lengthy and time consuming to read. Here's the deal: Data fun: In 2014: Content marketing yielded better results than they believed it would. Customer experience yielded less results than they believed it would....
4 leading trends in graphic designing for the year 2015
‘Pictures speak louder than words.’ Following this ideology, graphic designers have been known to create catchy graphics, and dazzling artworks. As generations pass, the likes for pictures and designs keep on changing. So, graphic designers are constantly challenged...
5 Things in Digital marketing that you should keep an eye on
Digital Marketing has gained momentum due to the widespread of internet all around the world. Each day, we can find many businesses going online, and the struggle to survive the online competition is becoming intense, day after day. Tylar Masters, who deals with...
Latest Web designing trends to look out for in 2013
The web designing industry has flourished greatly after the inception of internet in the early nineties. The internet, as we know today, was limited to a private network of few military computers only. Once it was made public, it has become available to all parts of...
5 SEO tips that you should not miss in 2013
Internet has been the homeland for emerging businesses and online stores. Every day, we find new websites getting registered over the internet, and the web of internet continues to expand around the world. It is easy to create a website within a few hours, but...
Top 3 digital advertising trends to watch out in 2013
With the rise of internet, the entire world has shifted its working online. Each day, we can find several businesses going online, and people dumping their traditional paper-work for adopting computers. Communication, working and file storage has been simplified with...
Current trends in graphic designing that you should know
Graphics and designs play a vital role in the web designing industry. Web designs are not just about setting up static text posters on the internet, but it is about creating appealing templates that catch the eyes of the online public. Web designs are incomplete...