by Ty | Jul 7, 2025 | Blog, Marketing
Story: Some brands create awesome, clever, hilarious and, you guessed it – inappropriate – ads. Then they got banned, and their sales skyrocketed. Lesson: Creating great ads for the sake of hoping they get banned is actually a good strategy. Imagine creating an ad,...
by Ty | Jun 27, 2023 | Marketing
Does your brand need a very specific tone of voice? Let’s dive into the pillars that comprise a tone of voice. TOV DRIVES COMMUNICATION Tone of voice is the way in which we write and speak, what we say and how we say it. Like a person, what we say is dictated...
by Ty | Feb 9, 2021 | Blog, Marketing
It’s Called Empty-Stomach Intelligence When I have a big meeting, no matter what time of day the meeting is scheduled, I never eat before it, ever. This means even if I wake up at 5:00 am, and my meeting isn’t until 4:00 pm, I starve myself most of the day. I might...
by Ty | Apr 10, 2020 | All Posts, Marketing
If you haven’t heard of TikTok, you are probably pretty safe from COVID-19, because you live in a cave. TikTok has quickly become the quarantine entertainment of choice, with over 115 million app installs in March 2020 alone. To comprehend just how many downloads that...
by Ty | Nov 16, 2018 | All Posts, Marketing
Our ninth year is moving along nicely, we have some fantastic new clients, and continued growth for our longstanding clients. As a creative agency in Detroit, curating digital marketing campaigns for our clients across a wide variety of industries means trust is the...
by Ty | Nov 3, 2017 | All Posts, Marketing
When we meet with prospective clients, we often hear a common complaint that their competitors’ websites all look the same. We live in an era of cookie cutter – take GoDaddy, Wix, 1and1 or Vistaprint, for example… Each of these website design...
