by Ty | Jan 19, 2011 | All Posts, Marketing
Today, I saw this photo used in promotions by three different companies. Two of the three times I saw this particular photo, it was being used by the same type of company – a dentist office. Yes, we love iStock. It’s a great resource. But, clearly, not a...
by Ty | Oct 26, 2010 | All Posts, Marketing
Every day I look at what I’m doing to promote my work and as much as I’d love to sit back and say, “Shew, I’m done” I never can. It’s not that I’m unhappy with my work, it’s that I’m never satisfied with the amount of work I’ve done. I feel like I can always do more....
by Ty | Oct 26, 2010 | All Posts, Marketing
It’s all about the details. Have a natural, appealing color accent and use graphics and text on your website that is easy on the “internet reader’s” eyes. Add value to your product or service by offering a bonus of some kind, whether it be a consultation or a...
by Ty | Oct 26, 2010 | All Posts
How fresh and clean is your website? Have you even looked at your website lately? It used to be that you should re-brand your company (images, slogans, logo, message, etc.) every SEVEN (yes, that’s 7) years. These days, 7 years is an eternity in marketing. We can...
by Ty | Aug 16, 2010 | All Posts, Marketing
If you think advertising alone will keep your business alive, think again. Pepsi has a record of moving audiences of the annual Super Bowl through creative commercializing. But the pop giant said “eh-eh” to this year’s Super Bowl. Why? You can read all the details...
