Retailers: Get Back to the Fun and Stop Diving into Data

Retailers: Get Back to the Fun and Stop Diving into Data

It’s no secret that the retail, fashion, footwear, and beauty industry rely on data to stay afloat in such a competitive era. From trends to pricing, determining how to position your brand in the universal sized marketplace can be an overwhelming project. Long gone...
According to TikTok, Length Does Matter.

According to TikTok, Length Does Matter.

TikTok might make every second count, but it will change how every penny counts in December. Tylar Masters, November 8, 2023 Short form videos have taken over the last few years of our lives, accounting for upwards of three hours a day average total watch time. During...
Carbon Emissions Pose Dangerous Threat (OpEd)

Carbon Emissions Pose Dangerous Threat (OpEd)

September 23, 2023.  You think vehicle emissions make it tough to breathe in the greater metropolitan cities of California? Well, get this, over 40% of polluted air comes directly from the construction industry – and that number is only expected to increase over...
Tone of Voice & Why It Matters for your Brand

Tone of Voice & Why It Matters for your Brand

Does your brand need a very specific tone of voice? Let’s dive into the pillars that comprise a tone of voice.  TOV DRIVES COMMUNICATION Tone of voice is the way in which we write and speak, what we say and how we say it. Like a person, what we say is dictated...
F*ckery Free – Or Not?

F*ckery Free – Or Not?

I started writing the sequel to F*ck You Watch This back in the summer of 2022. After all the fuckery I have experienced in my life, it was quite nice to start writing a book about living life completely void of fucks. When I was on my last big solo trip to Norway,...