Budget Management

First, allocation of budget was assigned to each marketing opportunity. I structured an ad/marketing mix that allowed for a ‘shift’ whenever key opportunities were presented.

Creative Content

All new initiatives were given strategically crafted content (photography, messaging, visual elements) to ensure a concise and clear understanding of the mission of S.A.F.E.Clip and Zuti Facemasks.

ABM

By identifying key accounts and key contacts, I created a strategy for brand awareness exposure to notable high school, collegiate and professional organizations such as NFLPA, Trust, NFL, College Sports, etc.

Digital Marketing

Along with social media promotions, I wrote keyword relevant blog posts and circulated multiple press releases highlighting the innovative nature of Mayfield Athletics’ products.

VIDEO MARKETING

S.A.F.E.Clip has a broad B2C audience, however, most consumers do not know that football uniforms can be modified. My idea was to inform the B2C audience that face masks and face mask clips can be switched out, reducing the risk of injury – and at a fantastic price point. Because there is a lot of emotional discussion surrounding football related concussions, one of the video campaigns focuses on how “just one hit” can change the future of a young football player. By talking with parents of concussed football players, I directed and produced a video that clearly communicates the importance of the S.A.F.E.Clip product.

Additional videos were scripted, directed and produced to speak very poignant facts about concussions and the importance of football safety. After introducing S.A.F.E.Clip to a few high school football teams, she arranged for an interview style video shoot to collect real testimonials from players and coaches. The videos speak for themselves.