firebolt group
Firebolt Group was desperately in need of better marketing. Its products and services are top notch and extended to global brands, however, their digital presence was lacking the same experience. I oversaw the creative, implementation and execution of all marketing efforts – including a new website, new copy and messaging, new sales presentations, event design and event hosting, social media and search engine optimization.
- Videography & Photography Direction 15%
- Creative Content 20%
- Design 25%
- Social Media Marketing 20%
- Search Engine Optimization 20%
VIDEO MARKETING
Firebolt Group needed a ‘showreel’ along with a brief, creative showcase of its services and products. Focusing on the B2B branding experiences it provides its clients, I directed an on-site video and photo shoot of their entire showroom – including LED signage and proprietary technology.
Videography On Site
Videography In Showroom
Creative Direction
SEARCH ENGINE OPTIMIZATION
Together with a search engine specialist, I performed an in-depth SERP and keyword analysis to deliver content relevant topics for Firebolt Group to increase its search ranking position. By adding best practice SEO, as well as a blog to the new website, I integrated these keywords into the content and was able to increase traffic by 600 percent.
EVENT EXHIBIT DESIGN & PRIVATE PARTY HOSTING
GlobalShop is the world’s largest B2B retail focused event held in Las Vegas, NV every March. Firebolt Group needed a unique booth design and display, with engaging experiences and awe inspiring audience capture. I assisted in designing a booth with LED displays and event audience engagement experiences.
Additionally, I organized an “invite only” private happy hour event for Firebolt Group to exclusively meet and greet with potential clients. Hosted at the finest rooftop lounge in Las Vegas, I singlehandedly coordinated this prestigious event and ensured that all key contacts were invited. Complete with a bottle of Dom Perignon to close out the evening, Firebolt Group landed three new global brand clients from hosting this event alone.