Firebolt Group was desperately in need of better marketing. Its products and services are top notch and extended to global brands, however, their digital presence was lacking the same experience. I oversaw the creative, implementation and execution of all marketing efforts – including a new website, new copy and messaging, new sales presentations, event design and event hosting, social media and search engine optimization.
- Videography & Photography Direction 15% 15%
- Creative Content 20% 20%
- Design 25% 25%
- Social Media Marketing 20% 20%
- Search Engine Optimization 20% 20%
Firebolt Group needed a ‘showreel’ along with a brief, creative showcase of its services and products. Focusing on the B2B branding experiences it provides its clients, I directed an on-site video and photo shoot of their entire showroom – including LED signage and proprietary technology.
Videography On Site
Videography In Showroom
SEARCH ENGINE OPTIMIZATION
Together with a search engine specialist, I performed an in-depth SERP and keyword analysis to deliver content relevant topics for Firebolt Group to increase its search ranking position. By adding best practice SEO, as well as a blog to the new website, I integrated these keywords into the content and was able to increase traffic by 600 percent.
EVENT EXHIBIT DESIGN & PRIVATE PARTY HOSTING
GlobalShop is the world’s largest B2B retail focused event held in Las Vegas, NV every March. Firebolt Group needed a unique booth design and display, with engaging experiences and awe inspiring audience capture. I assisted in designing a booth with LED displays and event audience engagement experiences.
Additionally, I organized an “invite only” private happy hour event for Firebolt Group to exclusively meet and greet with potential clients. Hosted at the finest rooftop lounge in Las Vegas, I singlehandedly coordinated this prestigious event and ensured that all key contacts were invited. Complete with a bottle of Dom Perignon to close out the evening, Firebolt Group landed three new global brand clients from hosting this event alone.