- Video Marketing & Production 30% 30%
- Creative Content 20% 20%
- Design 20% 20%
- Website Direction 15% 15%
- Social Media Marketing 15% 15%
First, allocation of budget was assigned to each marketing opportunity. I structured an ad/marketing mix that allowed for a ‘shift’ whenever key opportunities were presented.
Each new asset was strategically crafted with content to ensure concise and clear understanding of the mission and brand.
I scripted, directed and produced a series of video marketing campaigns that included strong storytelling sequences, mixed with awe inspiring cinematography.
By identifying key accounts and key contacts, I created a strategy for brand awareness exposure to notable automotive companies like Maserati, Bentley and Kia.
From sales presentations to website, each property was given a fresh, modern design. I applied marketing psychology to each initiative so as to ‘keep’ the audience engaged with their individual visions.
Social Media Marketing
In the end, all of the marketing efforts aligned with a social strategy – to increase awareness, sharing and exposure. From LinkedIn to Instagram, I brought the client to the forefront of its competitors.